Event Strategy Partnership

INCA National Conservation Conference

Prepared for Delane Atcitty & INCA Leadership

The tribal agricultural community is sitting on one of the most powerful, untold stories in American business. Millions of acres, centuries of stewardship, and a generation of operators ready for a new playbook. This conference is where it starts.

Event

National Conservation Conference

Location

Las Vegas, NV

Dates

October 14–16, 2026

The Opportunity

This Isn't Just Another Conference. It's a Turning Point.

Your community has the resources, the heritage, and the story. What's been missing is the strategy to connect all of it in a way that changes behavior, not just inspiration. We're going to build that together.

17.3M

Acres across Navajo Nation alone, with resources underutilized for decades

$17K

Average annual income per tribal member, with 60-70% unemployment

726K

Acres of ranch land on one tribe alone, unused for 45+ years

The gap isn't resources. It's strategy, storytelling, and the systems to turn opportunity into revenue. That's where we come in.

What We Deliver

A Complete Event Strategy. From Discovery to Follow-Up.

Every deliverable is designed to increase attendance, deepen engagement, and create lasting impact. Not temporary motivation. Permanent tools.

Discovery & Audit

We start by understanding who's in the room, what they need, and what's worked (and hasn't) in prior years.

Deep-dive working session with INCA leadership
Prior conference format & attendance audit
Audience profile development
Pain point & opportunity mapping
Competitive landscape review
Stakeholder interviews

Event Architecture

Redesign the conference from panels and speeches to workshops where people leave with real tools.

Format shift: workshop-driven sessions
Session design & programming strategy
Speaker curation & briefing framework
Breakout & small-group strategy
Measurable takeaway design per session
On-site experience & flow planning

Storytelling & Positioning

Craft the narrative that makes this conference unmissable for your community.

Conference brand narrative development
Native agriculture heritage positioning
Messaging framework for all communications
Invitation & on-site copy direction
Community identity & movement building
Sponsor & partner pitch materials

Attendance & Funnel

The digital infrastructure to fill seats and build momentum before anyone walks in the door.

Landing page strategy & wireframes
Email nurture sequence (pre-event series)
Outreach playbook for top tribal farms
Registration conversion optimization
Post-event follow-up sequence
Attendee engagement tracking

Timeline

From Kickoff to Conference Day

June 2026

Kickoff & Discovery

Scope approval, first strategy call, deep-dive working session with INCA leadership. We map the audience, audit prior events, and define success metrics.

July 2026

Strategy Build

Event Strategy Document delivered: conference architecture, session map, speaker briefs, audience profiles, and messaging framework. Mid-build strategy call to review and refine.

August 2026

Funnel & Marketing Assets

Landing page wireframes, email nurture sequences, outreach playbook, and sponsor pitch materials delivered. Registration infrastructure ready to launch.

September 2026

Pre-Event Review

Final strategy call. Speaker prep and briefing. Attendance tracking review. Last-mile adjustments to maximize turnout and engagement.

October 14–16, 2026

Conference

Buck Wise and Jeff Jessen deliver keynotes and hands-on workshops. Your community walks away with real tools, not just temporary hope.

Post-Event

Follow-Up & Momentum

Post-event email sequence deploys to keep attendees engaged. Debrief call to review outcomes and plan the path forward for next year.

Your Speakers

Two Keynotes. Two Workshops. Complimentary with Strategy.

When you engage Qinary for the Event Strategy, both speaking engagements are included at no additional cost. We just ask that INCA covers travel and accommodations.

Buck Wise

Founder, Qinary

25+ years building brands, events, and marketing systems for high-performing entrepreneurs and organizations. Former CMO for Grant Cardone. Brand strategist for Ryan Serhant (Bravo TV, Million Dollar Listing). Has built event strategies and personal brands for clients across real estate, outdoor, agriculture, and professional services.

Starbucks, Nike, Google (corporate marketing)
Grant Cardone (CMO, 3 years)
Ryan Serhant (brand strategy)
380+ attendee events currently in production
AI-powered content and distribution systems

$5,000 speaking fee Complimentary

Jeff Jessen

Financial Strategist & Consultant

Financial consultant specializing in agricultural, construction, trucking, and real estate industries. Jeff helps operators understand their numbers, fix their revenue without needing new clients, and build businesses that create generational wealth. Known for translating complex financial concepts into actionable frameworks anyone can implement.

Agricultural P&L and financial management
Revenue optimization (grow without new clients)
Leadership mindset and personal discipline
Generational wealth and succession planning
Workshop facilitation across multiple industries

$5,000 speaking fee Complimentary

On Stage

What Your Audience Takes Home

Each session is customized for the tribal conservation community. No generic talks. Every minute is designed to deliver something they can use when they get home.

Buck Wise — Keynote

Tell Your Story Before Someone Else Does

How to take your heritage, your mission, and your community's story and turn it into a brand that attracts opportunity, talent, and revenue.

Takeaway: A clear understanding of how storytelling and content creation drive real economic outcomes. Why the native agriculture story is one of the most compelling, untold brand narratives in America.

Buck Wise — Workshop

90-Day Visibility Plan

Hands-on session where every attendee builds their own plan to increase reach, connections, and opportunities in 90 days.

Guarantee: Follow the framework and you will see 20% more reach and connections within 90 days. Pen, paper, and a plan they walk out with.

Jeff Jessen — Keynote

Lead Yourself First

Financial discipline as the foundation for generational impact. Understanding your P&L, your opportunity cost, and how to stop leaving money on the table with resources you already have.

Takeaway: A mindset shift from "waiting for help" to "building with what we have." The financial lens that turns unused resources into revenue streams.

Jeff Jessen — Workshop

Your Numbers, Your Future

Practical financial framework for operators. Whether personal finances or business P&L, tailored to where this audience actually is. Focus on what the next generation inherits.

Takeaway: A working financial framework they can apply to their operation immediately. Clear understanding of opportunity cost on unused resources.

Trusted By

Starbucks

Nike

Google

Grant Cardone

Ryan Serhant

eXp Realty

Fidelity National Title

Investment

Partnership Package

Everything above. Strategy, funnel, storytelling, two keynotes, two workshops, and ongoing support from kickoff through post-event follow-up.

Total Value

$20,000

Your Investment

$10,000

Event Strategy + Complimentary Speaking

One-time engagement. Travel & accommodations billed separately at cost (est. $3,000–$4,000 for two speakers).

Event Strategy Document
Session Map & Speaker Briefs
Audience Profile & Pain Point Analysis
Conference Brand Narrative
Messaging Framework
Funnel Playbook & Email Sequences
Landing Page Wireframes
Outreach Templates & Playbook
Sponsor Pitch Materials
Buck Wise Keynote + Workshop
Jeff Jessen Keynote + Workshop
3 Strategy Calls (discovery, mid-build, pre-event)
Post-Event Follow-up Sequence
Debrief Call & Future Roadmap

Confirm Partnership

Complete the form below to secure your event strategy engagement. We'll schedule your discovery session within 24 hours.

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Consulting Agreement

By submitting payment, Client agrees to the following terms. This payment constitutes a binding consulting agreement between Client and Closing Day Agency, d/b/a Qinary ("Company").

Upon execution of this agreement, Company will assign dedicated resources to develop the event strategy deliverables outlined in this scope of work. Payment is due in full upon engagement and reserves Company's consulting capacity for the project timeline.

Scope & Deliverables

This is a one-time consulting engagement. Deliverables include the Event Strategy Document, messaging framework, funnel playbook, and all items outlined in the scope above. Two keynote and workshop sessions by Buck Wise and Jeff Jessen are included at no additional fee. Client is responsible for travel and accommodation costs for both speakers (estimated $3,000 to $4,000).

Travel & Expenses

Travel, accommodation, and ground transportation for speakers will be invoiced separately at cost, or Client may book directly. Expenses will be documented and submitted for reimbursement within 14 days of the event.

Content & Intellectual Property

All strategy documents, frameworks, messaging guides, and creative assets produced by Company for Client remain the intellectual property of Client upon full payment. Company retains the right to reference the partnership in portfolio and case study materials unless Client provides written objection.

Refunds

Closing Day Agency, d/b/a Qinary, does not issue refunds. Payment constitutes acceptance of these terms. If the event is cancelled or postponed, the strategy engagement and deliverables remain valid and transferable to a rescheduled date.

Partnership Confirmed